Allie Beazell, Fractional marketing leader for data and developer tools companies
Creosote Consulting is Colorado-based marketing consultancy, owned by me (Allie Beazell). I work as a fractional head of marketing for technical B2B companies building for developers, data teams and engineers, from seed stage through Series B.
I own positioning and messaging, and I make sure everything downstream matches it. The website, the sales deck, the agency briefs and the founder’s content all get checked against one source of truth before they ship.
10 years in B2B marketing, 7 of them in data and developer tools. I led marketing at Linear, served as Director of Community and Marketing Chief of Staff at Census, and built developer content programs at Animalz before that. Before tech I worked as a political, financial, and healthcare journalist in Colorado, which is where the habit of asking where a number came from started.
Services
Fractional marketing leadership. I act as the marketing lead for companies that don’t have one yet, or that have a lean team and no senior owner. Positioning and messaging, website strategy and copy, sales enablement, content systems, channel strategy, and management of external agencies and contractors. Delivered as a monthly retainer.
Marketing advisory. A lighter engagement for teams that have execution covered and need a senior second opinion. Gut-checks on positioning and messaging, async feedback on work in progress, and scheduled calls. Delivered as a monthly retainer.
Scoped projects. Fixed-scope pieces of work delivered against an agreed brief. Typically a positioning and messaging foundation, a website or homepage audit, a launch plan, or a paid-channel audit.
All work is remote. All work is performed by me personally. I do not subcontract or staff a production team.
How engagements work
Every engagement is scoped in a written agreement signed before work begins. The agreement sets out the deliverables, the monthly hours, the fee, and the term.
New engagements begin with an initial eight-week term, run in two-week sprints. After that, engagements continue in renewing three-month terms.
Pricing and billing
Fees are quoted per engagement and stated in your written agreement before any work begins.
Engagements are billed as a flat monthly fee, invoiced in advance at the start of each month. Each engagement includes a set number of hours per month, stated in the agreement. Unused hours do not carry over. Work agreed beyond that allocation is billed at the hourly rate stated in your agreement.
Payment is accepted by card or bank transfer through Stripe, and by invoice. All fees are quoted and charged in US dollars.
Contact
Email: admin@creosoteconsulting.com
Phone: (310) 596-1539
Monday to Friday, 9:00am to 5:00pm Mountain Time. Email is the fastest way to reach me.
1500 N Grant St, Ste N Denver, CO 80203